The stand was designed around the concept of Community Spirit. Rather than a traditional recruitment booth, the space was built as a neighborhood where attendees could create, build, and pay it forward. Every activation mapped to one of four emotional touchpoints, and the visual identity drew from street art, bold color, and Facebook's own UI language. The goal was brand sentiment, not resume collection.
A 1,200 sq ft immersive environment across multiple activation zones, including:
Mixed media wall featuring community success stories through screens, graphics, and interactive compartments Creation Station with handwritten postcards to the women who inspired attendees, displayed on pegboard walls throughout the event Build Together: a collaborative ribbon tapestry revealing "Women Create / Together we achieve / Together we succeed," Photo activation designed as an oversized notebook with giant pencil, faux sticky tape, and 3D #WomenCreate blocks Oculus product demos (Rift, Go, Quest), a resume drop wall, and 20 iPad registration stations.
20,000+ conference attendees across three days Five distinct activation zones designed and produced within a 1,200 sq ft footprint, plus 28 dedicated interview booths and a separate Oculus demo space 300 pre-screened candidates interviewed on-site, with 50 scholarship recipients attending through Facebook's dedicated women-in-tech scholarship Collaborative art installation created by attendees and donated to a local women's support organization after the event.
