The strategy was built around sustained visibility rather than a single-night event. An integrated multi-day activation anchored by the marquee Newfront Social, amplified through citywide touchpoints that kept the brand front-of-mind across Indianapolis for the duration of the conference. Every touchpoint was designed to deepen strategic relationships within the construction risk community and showcase Newfront's technology capabilities.
A multi-day series of branded experiences across Indianapolis, including:
The Newfront Social: an elevated evening reception with curated cocktails and structured networking On-site monogramming activation, giving guests a personal takeaway that extended the brand beyond the event Branded coffee truck activation positioned to capture foot traffic throughout the conference Mobile billboard presence across Indianapolis, amplifying brand visibility citywide
Exceeded attendance goal by 24% $850K in prospect pipeline revenue $500K estimated new revenue goal Integrated citywide activation model (Social + coffee truck + mobile billboards + monogramming) extended Newfront's presence beyond a singular event and into the daily rhythm of the conference
