Southwest Symposium was positioned as an exclusive gathering of organizations shaping the future of work not a sales event with speakers bolted on. Content first, community second, commercial outcomes as a natural by-product of both. The invite list was tight on purpose.
A two-day program featuring influential speakers, fireside chats with industry
leaders, curated networking designed around the specific attendee mix, and an elevated dinner and evening program that kept the momentum going after the sessions closed.
Developed and launched a new concept as a flagship-owned event series
Rooted in research showing the target audience wanted smaller, curated conferences built around community, curation, and connection
Sub-200 curated attendee format
Hit $1M new revenue target in 18 months (vs. 24-month goal)
Now in its 3rd year
Replicated in Northern California as the NorCal Symposium
